Album Cover Analysis [DIGIPACK]

On the album cover of the band, I wanted to have all attention to the band name, and logo. The name of the band ‘Retie Fix’ is an anagram of the word ‘Fire Exit’. The initial idea would have been to have the image of the running man on all fire exit signs, and that would get the audience to use their imagination about what the band is about, and what they sound like. But I soon came across a problem that I would need to fill a whole Digipack, but using the initial idea of just the logo, it would not be enough to fill the album. So it came to my attention that I would need to add some photos of the band, to show audience members what they are all about. Much like the music video, I wanted all focus on the band, and no distractions of a complicated storyline to divert attention from the band.

I wanted the digipack to stand out from any other competitors on the shelf in a music store. So I set myself a task to make the front cover as eye catching as possible. From previous research, on the ‘Tinie Tempah’ album cover, by adding a simple white border to a purple background, it stands out when next to other album covers, So I developed this idea by putting a bright white border around a green background on my cover. The green used is the same shade as the green used in all ‘Fire Exit’ signs, so the colour is very common without the audience knowing that they are familiar with that colour. 

The logo wasn’t a necessary feature on the album, but I wanted to have a single image that would constantly remind audience about the band throughout their daily routines. Using the theme of the ‘Fire Exit’, the logo I decided to put on the album, was of the running man on the fire exit signs, so that in every single building across the world has the logo of the band above their doors. This is a huge promotional stunt that requires not much advertising because it has already been done for the band.

On the back of the digipack, the list of songs are displayed which are contained on that album. In the background we see a faded silhouette image of the band, which is displayed on the front also, so the front and back have a link between them. This makes looking at the digipack easier for the audience. On the inside pages of the digipack, we find a photo of the band opposite the actual CD, showing the band in full colour, showing the audience a normal picture of the band, giving them a feel for the bands real personality. The colour of the CD is the same green, so it has a connection with the rest of the album.

Overall I am pleased with the album digipack. Its eye catching cover captures the aspects of the band, without showing too much of the band themselves. This leaves all attention onto the logo which will stay in the audiences mind.