For the magazine advert of the band, I wanted it to be as eye catching as possible, but not be over the top. I also wanted it to be showing some of the band, but not revealing too much, letting the audience work out the band for themselves, giving the band name to be the only thing left in the audiences mind. What if learnt from the ‘deerhoof’ album advert, is that the colours black and white produce an excellent combination to make something stand out from a page, instantly drawing attention onto it.
My first thought on the magazine advert, was to have it exactly the same colours as the album, so that it would have a connection between them both, so the audience feels familiar with the album when seen in shops. However I soon came to notice that on the advert, it needed to have an actual image of the album, so the audience would know what to look for. So when I placed an image of the album onto the magazine advert, the whole advert became too crowded, leaving it too complicated to see what it was. I overcame this issue by using the ideas from ‘The Beatles’ album advert. On that advert, it was very simplistic, having a complete background, with just an image of the album in the middle of the page, this instantly draws attention to the album, without giving too much away, leaving the suspense to the audience. I decided to use this idea by having a complete black background, with just the image of the album in the centre of the page, similar to ‘The Beatles’ advert.
I soon came to another problem. I felt the advert I had created was now too plain, and not telling the audience anything about the album, so I decided to put the band’s name ‘Retie Fix’ in large bold white letters, making that the most dominant item on the advert, this takes some attention away from the album, however the name of the band will stay in the audiences mind, because it has a strong presence on the advert.
Much like the album cover, I wanted to include a small image of the band, but not in full colour, giving a sense of mystery to the audience about the band. So I placed an abstract image of the band at the bottom of the page. I made the image slightly faded so all the attention is on the album, and name of the band. Final additions to the album advert, was the music magazine reviews. When an album gets a good review from well known music magazine, it tempts the audience to listen to the band, also making the album advert look very successful according to the music industry.
Overall I am pleased with the magazine advert. Its eye catching display captures the aspects of the album and the band, without showing too much of the band themselves. This leaves all attention onto the album and logo which will stay in the audiences mind.
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