Music Video Analysis: Canerbury - 'Gloria'

Music Video Analysis: Canterbury - 'Gloria'

I chose this music video to analysis because it is a typical music video to introduce bands into the music industry. The setting of this video is in a dark room with a bright light behind the instruments giving them a silhouette style on screen. The music video is filmed using a black and white filter to portray the purity of the band, this shows the audience just the band playing there instruments, to give the audience an idea of what they’re like as a band.

The video starts with the guitarist playing a small melody on his own, this follows the music track. Then the vocalist comes in when the singing starts, so there are two people onscreen singing together. This also shows the audience that the band is friendly with each other, enjoying the sounds that they are producing. Another portrayal of this is at ‘2:09’ when the two lead singers part away from each other and the guitarists in the background throw something to each other, almost not part of the music track, but this shows that they have a good connection with each other, giving a good feel to the new audience they are advertising to.

Every minute of the music track, a new member of the band walks in and starts playing their instrument in front of a large bright light and smoke, so when we see the band, that’s all we see, nothing else, so when the audience views the music video, they’ll get a better idea of the bands image and personality.

I think that his music video is very successful in introducing a band to the music industry, this is shown well because there’s a lot of close ups of the two lead singers, and also indication of personality of the band as a whole. The video is also being filmed on a low budget; this is shown because it’s all filmed in one take, there are no cuts in the camera to indicate multiple takes. The band itself is not signed to a record label, and this is shown through the low budget music video.